Founder & Team
Founder Profile
Razalee Yahya is a visionary lifestyle entrepreneur and former Malaysian national hockey
player, bringing the same discipline, resilience, and winning mindset from professional
sports into the business world. As the Founder of Mr. Helmet and CEO of Evomania, Razalee
has consistently demonstrated his ability to turn bold ideas into credible, scalable
businesses.
At Evomania Nutrition, he grew a sports nutrition brand that secured partnerships with
Decathlon Malaysia, proving his strength in brand positioning and building trust with global
retailers. He also founded Manic Studio, a boutique fitness brand that redefined urban
fitness culture showcasing his ability to merge lifestyle, health, and consumer appeal into
one cohesive movement.
What sets Razalee apart is his deep cultural connection with Malaysia’s hipster society,
urban youth, and biker communities. Well respected among riders, lifestyle influencers, and
fitness leaders, he understands the pulse of modern consumers and leverages his network to
build strong, authentic brand adoption.
Today, Razalee is transforming Mr. Helmet from a product into a movement where helmet care
is no longer a chore but a lifestyle statement tied to safety, style, and modern identity.
His proven track record in lifestyle brand building, combined with his sporting discipline
and influential network, positions him as the ideal leader to take Mr. Helmet to regional
and global success.